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At Sproet & Sprout we highly value being ourselves. Because that’s how we maintain our authentic signature and a consistent brand. We believe that true beauty lies within the perfect imperfections, which not only applies to our hand drawn designs, but also to how we select the people that model in our campaigns. We like them far from perfect, just like real people. Because to us, that’s perfection.
Sproet & Sprout is a product of playful experiments. This playfulness and craftsmanship is what makes our collections recognizable. Having fun in everything we do is very important to us. And it’s even more fun when we can share this positive energy with the world. In the Sproet & Sprout world we don’t take ourselves too seriously. Because in the end, we just want to put a smile on your face.
We believe that taking social responsibility as a brand is very important. That’s why we make conscious decisions in everything we do. It’s the reason why our collections are made with great quality and timeless designs. But it’s also why we communicate in a warm and honest way. And besides that, we consciously show a diversity of people in our campaigns. It’s our way of being innovative.